Who Is Jeremy Lin?

Jeremy Lin is the greatest "story" going on in the NBA at this present time. Go to Google and do a search. You will find several sites talking about this new and upcoming New York Nicks Basketball Player. Sales of his number 17 jersey are robust and the social media aggregation website Topsy says that over the past seven days, “Lin” has been mentioned more than 140K. Lin's play for the Knicks so far has been nothing short of remarkable. In fact, it might be time to safely say that Jeremy Lin mania is out in full force on the streets of Manhattan. What Lin is about to realize, if he hasn't already, is that his success is much bigger the just his play on the court. From a marketing and endorsement standpoint Lin has a tremendous amount of potential.